A Guide to Choosing Healthy, Non-toxic Ways to Clean
Planet Home: Conscious Choices for Cleaning & Greening the World You Care About Most
Jeffrey Hollender, co-founder and former CEO of Seventh Generation and author of the bestseller, How to Make the World a Better Place: A Beginner's Guide to Doing Good, as well as five additional books, including The Responsibility Revolution and Planet Home has written a new book, Planet Home: Conscious Choices for Cleaning and Greening the World You Care About Most (Clarkson Potter/Publishers).
Hollender collaborated with Alexandra Zissu, author of The Conscious Kitchen on Plant Home in the hopes that they could inspire readers to take action and make informed, healthy and environmentally safe decisions when it comes to taking care of their homes and backyards in a sustainable manner.
Hollender says, “We live in a world where many people are passionate about living more sustainable and responsible lives for the health of the planet and safety of their families – but they often don’t know whom to trust, what will really make a difference and how to connect the dots between all the issues they face. Questions abound: Where does a product come from? What’s in it? Who made it? What corporate values is your money supporting? Do you even really need it?”
Planet Home addresses all of those questions and more in an easy and straight-forward manner. Planet Home offers hundreds of practical, safe, cleaning tips for any budget, an essential guide to cleaning products and chemicals, how to clean anything naturally and invaluable checklists. A free sample chapter of Planet Home is available for reading here.
And if you want to take action right now, here are the five most important things Hollender encourages everyone to do:
1. Buy less stuff, most of us already have more stuff than we need
2. Tell companies what their doing right and what they are doing wrong. They actually listen and will usually respond. Use email, Facebook, Twitter, even write a letter.
3. Turn down the heat at home and work this winter and put on a sweater.
4. Shop at your local farmers market.
5. Support businesses that are members of the American Sustainable Business Council. They are working to create a better future for us all.